An advertiser's tribute to those lost on 9/11 during Super Bowl XXVI.
As the world marks the twelfth anniversary of the 9/11 terrorist attacks we are reminded about the almost 3,000 people who lost their lives that day. America was changed forever as the nation was gripped by the tragic events of that Tuesday morning, and continued to be touched by the news that followed about the people who lost their lives and of the heroes from diverse circumstances who helped.
In February 2002, as cleanup in New York, Virginia and Pennsylvania continued, Superbowl XXVI was held at the Superdome in New Orleans, Louisiana. Due to 9/11, the regular football schedule had been pushed back a week, so the Super Bowl was moved from January 27 to February 3, and was the first Super Bowl ever played in February. The game also earned the designation of a National Special Security Event, something now granted to each Super Bowl. New England beat St. Louis, 20-17.
Super Bowl viewers, many who admittedly anticipate the commercials as much as the game, got a somber reward from advertising fixture Budweiser that year; the company ran a quietly moving ad featuring the Clydesdale horses bowing to the New York skyline in honor of the 9/11 victims.
The commercial ran just that one time until September of 2011, when Budweiser paid tribute on the 10th anniversary of the attacks. It remains one of the most moving commercials to ever air on television.
Of historical note, the Superdome would resurface at the center of another tragic event in American history just three years later during Hurricane Katrina.