Giving gifts to customers, employees, or a supervisor can be memorable without being expensive.
A personalized note along with the item can add value to the gift. I asked three entrepreneurs I know in Los Angeles about gifts they gave or received that were memorable.
Walt Whitney is with Farmer’s Insurance serving Culver City and greater Los Angeles:
“A gift I gave to a new customer was a Starbucks Card, and it was important to me because my new customer was totally surprised and very appreciative.”
Life coach Bibi Caspari of Atwater Village looked back on her days in Canada:
"When I was living in Toronto, one of my clients gave me a wonderfully expressive-looking stuffed-animal-puppet moose. I’ve named him Moose Jaw. What an awesome gift! He is important to me because he is something of a therapeutic beastie; can be cuddled and shares wonderfully loving conversation. I can use him with different people in different situations to help folks (especially children) open up and share."
Betsy Hall of Marketing Directions works with businesses around Glendale, Hollywood, Burbank, and Silver Lake:
"A gift I received was a custom mousepad, and it was important to me because it has a happy image on it. This one is thick, beautiful and I use it every day. I received it from Jean at Trident Communications."
More Gift-Giving Ideas
- Give according to a personality-type. A quiet individual may enjoy a scented candle and a book of sayings.
- Give according to expressed hobbies. Someone who likes to travel may like a travel book and a local AAA office usually carries a stock.
- Give according to needs and interests. Give a one-hour session to tutor someone on how to use the latest cloud-based program for accounting or some other need.
- An owner of a company can give an “extra 2-hours off certificate” to let employees take an extended lunch break with a spouse or use during a critical moment.
- Pay for someone to attend a training at a SCORE location in Los Angeles or at the PACE Business Development Center.
Whatever the gift, make an effort to be positive and upbeat. That’s a gift that can serve you well in the New Year.