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Writing an elevator pitch is a necessity in today’s busy society. Being able to sum up what you do in a minute or less is often the only way you will get your prospect’s attention. And by prospect I mean anyone you might want to do anything that would help grow your business. So it could be a potential customer, referral source, employee, or any myriad of other potential partners.
The thing is, writing an elevator pitch can seem like a daunting task. Overwhelming to many. I mean, how do you boil down what you do to a simple paragraph or so?
A simple process, a framework, will help you write an effective elevator speech that will get the most important information across and not make you feel like you are speed talking. Take a look at this 6 step process:
- Write down one sentence about who you are
- Write one sentence describing what you do
- Who are your ideal clients and/or customers
- What makes you unique
- Tell your listener what you’d like to happen next
- String your sentences together to create a solid and smooth flowing statement. It should be about 150-200 words
- Practice it with anyone, and anything, that will stand still.
As you can see, by following this simple process you will have a roadmap to creating a clear, concise and compelling elevator speech. This will make sure you include all necessary information to get your prospect to do what you want them to do.
And as they say, the Devil is in the details. As you practice this, alter and adjust it to make it flow. Include transitions and use language that sound natural. Include words you would normally use so you are comfortable saying it, and people will feel comfortable hearing it.