Skip to main content
  1. News
  2. Business & Finance
  3. Marketing & PR

7 reasons to create a Call-to-Action and 140 easy ways to do it

See also

All web sites should have a call-to-action (CTA). When designing your site, you should keep two things top-of-mind:

  1. Why do I want people to visit my site?
  2. What do I want people to do when they get to my site?

Unless your site is strictly informational, you will typically want your visitors to take one of these actions:

  1. Buy now
  2. Subscribe
  3. Download
  4. Contact us
  5. Donate
  6. Learn more
  7. Register

You can create your own buttons to bring attention to these CTAs. Believe it or not, PowerPoint actually is a good choice if you don't have a robust graphics program.

Another easy-to-use resource is 140 Web Buttons & Calls-To-Action (CTAs), available from Hubspot. You'll need to provide your contact information in order to download the buttons, and then you will get access to seven sets of buttons, each in five color variations and two sizes.



  • Jar-Jar is more popular than Congress
    A new poll shows Jar-Jar Binks is more popular than Congress
  • Missing girl found
    After 9 months of being missing, Abigail Hernandez is back with her family
    US News
  • Tree destroyed by beetles
    A tree meant to honor Beatle George Harrison has been destroyed by beetles
    Top News
  • Mystery flags on bridge
    Mysterious white flags have replaced the American ones on the Brooklyn Bridge
    New York
  • Weird Al album debut
    Weird Al's new album has officially debuted at no. 1
  • Broncos owner resigns
    Broncos owner Pat Bowlen has resigned due to Alzheimer's