All web sites should have a call-to-action (CTA). When designing your site, you should keep two things top-of-mind:
- Why do I want people to visit my site?
- What do I want people to do when they get to my site?
Unless your site is strictly informational, you will typically want your visitors to take one of these actions:
- Buy now
- Contact us
- Learn more
You can create your own buttons to bring attention to these CTAs. Believe it or not, PowerPoint actually is a good choice if you don't have a robust graphics program.
Another easy-to-use resource is 140 Web Buttons & Calls-To-Action (CTAs), available from Hubspot. You'll need to provide your contact information in order to download the buttons, and then you will get access to seven sets of buttons, each in five color variations and two sizes.