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7-Eleven gets whimsy with mustache straws and Mason jars this summer

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Your favorite summertime treat at 7-Eleven is getting a makeover this summer. The convenience store's signature Slurpee will get a new signature flavor, Mason jar mugs and novelty mustache topped straws.

The 26-ounce refillable, plastic Mason jar mugs will come in four colors - blue, green, orange or pink and will retail at $2.99. The first Slurpee is free with purchase and subsequent refills will be discounted. Mustache straws will be available in four styles at 99 cents each.

"Slurpee-lovers of all ages will have fun sporting their favorite 'stache straw with a mason jar mug, and enjoying a Slurpee drink is all about fun and flavor," said Laura Gordon, 7-Eleven vice president of brand innovation and marketing. "While everyone loves Slurpee drinks year-round, summertime is definitely Slurpee season. I suspect we will see lots of Slurpee mustache photos on Instagram, Facebook and Twitter (@slurpee or @7eleven).

The new Slurpee flavor is called Sprite Mix 6 by Lebron James. The limited edition flavor is a mix of Sprite with natural cherry and orange flavors and will available exclusively at participating 7-Eleven stores through June. Mason jars and mustache straws will be available through the summer while supplies last.



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