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6 ways to optimize link updates posted on your Facebook Page

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When you share links on your Facebook Page, there are a number of factors that determine whether someone clicks on your link or not. The preview picture, the title, and your comments about the article all play a role in how clickable your link is.

Here are six ways to get more from posted links on your Facebook Page:

1. Don't Shorten URLs

BuddyMedia found that full-length URLs get three times as many clicks as URLs that have been shortened. Long URLs tell the user what website they’re about to visit, whereas short URLs hide this important piece of information.

2. Turn Titles Into Clickbait

When you post an article on Facebook--especially one from your website - you want people to click on it! But many times the default title Facebook generates may be very long or poorly written.

The title tag might also include the name of your website, which is redundant information if you're posting long URLs.

Fortunately, you can edit the title and description within the preview displayed on Facebook by following these three steps:

  1. Paste the URL into the publisher window where it says "What have you been up to?". you can ).
  2. A preview is automatically generated.
  3. Delete the URL from the update window once the preview is created
  4. Click on the title and or excerpt to edit the text. Remember, make the title and description stand out!

3. Select The Best Image

When posting a link to Facebook, you'll also be able to choose from a variety of images related to the article. However, the default image may not be that interesting.

Tab through these images to find one that stands out. If the article doesn't have an attractive or useful image, upload an image by clicking the "Upload Image" link.

4. Post Photos Instead

In almost every single study about content performance on Facebook, links come in last. After all, most people would rather click on a link than like, comment on, or share it.

Photos, on the other hand, get the highest level of engagement on Facebook compared to every other types of content, so it makes sense sometimes to post photos as links on your Facebook Page. The way to do this as follows:

  • Select an awesome photo within the article.
  • Post this photo on your Facebook Page. In the description field, write a short blurb or question related to the article along with a link.

Users will be more likely to share, comment on, and like the photo, creating greater exposure for your link - and more traffic!

5. Avoid auto-posting

If you have a blog, you can use software to automatically share your post on your Facebook Page. This may save time, but it might hurt you in the long run.

In generally, content that is posted along with a thoughtful comment or question gets more engagement than links that are automatically posted.

6. Measure Links Posted on Facebook

When all is said and done, you want to to know which links are actually sending the most traffic to your website! This is where using Advanced Segments in Google Analytics comes in handy (you can learn how to create these by watching this video).

Experiment often to discover the best approach

These are the basics for mastering the art of sharing links on Facebook. Experiment to see what works best for your organization, and come back here to share your discoveries in the comments!


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