6 Questions to ask when designing your logo

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Designing an effective logo is an important part of building your business.

Notice I didn’t say creating a logo, or choosing a logo, or picking a logo. I said “designing an effective logo” and I chose those words for a reason.

A logo is often the first thing your prospects and/or customers will see of your business. It will convey the spirit of your company, the feeling of your business, the message you are trying to share with the world. Designing an effective logo is a very important part of your business, and one that should not be taken too lightly.

There are a number of questions you can ask yourself before starting on this task. These are questions often asked by logo designers prior to starting any work on your logo, and help to narrow down your focus and energy before beginning work.

1. What does your business do? (Be as brief as possible)
2. Who are you talking to? (Consumer or business? Male or Female? Etc.)
3. What are you selling? (Is it a product or a person)
4. Are there any colors you refuse to use, or really want to include?
5. Do you have a tagline?
6. What feeling do you want your logo to evoke?

These may seem like super simple questions, and on one level they are. However, the more thought you put into them in the beginning, the more closely your logo will resemble what you are thinking of. Remember, the key is to create your logo with as few corrections, and as closely resembling your message as possible.

You may choose to hire a designer (there are a lot of options out there, from someplace like www.fiverr.com to logo and graphic design specialists) or you may choose to take it on yourself. If you are a creative person, or already have a strong idea of what you want, and are pretty good with graphics programs you may have much better luck and fewer revisions going it on your own.

Whatever you decide I would encourage you to reach out to your network. Get the opinion of those close to you, who know what your business is about and what you want to convey. Also, ask the opinion of your ideal clients, preferably people who don’t know what your business is about. See what they think, and you will learn if your logo is spreading the message you were hoping for.