Flailing records from the trunks of your cars and garnering a buck in the process isn’t an easy task in 2014, as compared to the immaculate times of Master P and his No Limit amigos, where everything was an instant hit on the NOLA streets and made you adlib so loud that everyone on the East and West coasts could feel the rumble of that infamous “ughhhh” from Percy Miller and company. Fast forward some light years later, and what stands firm at the forefront of today’s music industry heavily lies on streaming services and [legal] digital downloads. And although certain artists have been able to adapt to the technologic shift among present-day teeny boppers, well, unfortunately some have been bitten by the father time bug.
While the rap gods have stayed in the corners of Hip Hop immortals like Jay Z and Eminem, who have yet to hit any snags in the latter half of their illustrious careers, there remains a gloomy cloud over the heads of artists who’ve surpassed their prime years. Sadly, fans have come to the realization that you’re only as important as your last hit, and unluckily for some who take on lengthy hiatuses; you can easily be forgotten faster than a Jay Leno stage-left exit. It’s the hard times of the digital age. None has suffered more than Curtis ’50 Cent’ Jackson, a rapper who has gathered a fair amount of accolades since his arrival in 2004, but has recently been unable to stir up a buzz for any of his previously released singles, along with his anticipated LP, Street Immortal.
Quite frankly, at this point, the Queens native seems to be only getting back to music solely because of his devoted fans who’ve been patiently waiting for material since the underwhelmed Before I Self Destruct was released, which, in 50’s defense was definitely not promoted correctly by Interscope’s higher-uppers. He’s since then dibbled and dabbled in various ventures; staking a claim with his headphone line, jump-started a boxing company and took on several roles on the big screen. The cash is and always will be in his corner pockets, but the ball has to get rolling in terms of the music, and after a tumultuous relationship with the house Jimmy Iovine built, the Vitamin water mastermind has decided to take his talents on route to indie label Caroline, an independent service under the umbrella of Capitol / Universal Music Group. Along with the announcement of his newest deal with the indie label, Jackson has also unveiled plans of releasing his first project on June 3rd, which is entitled Animal Ambition, also being made available for pre-order on March 18th. 50, his former bosses (Dr. Dre and Eminem) and his new boss at Caroline, Dominic Pandisca, all chimed in and reflected on the G-Unit head honcho’s past successful years and next chapter in his career:
Says Caroline President Dominic Pandiscia:
“We are thrilled to welcome 50 Cent and G-Unit to our family. 50 is simply one of the most accomplished and creative artists, and his plans for the future are as exciting and innovative as you can imagine. I deeply thank him for his belief in our team and what we can do to help support his creative vision in the years to come. I’d also like to thank everyone at Shady/Aftermath and Interscope, particularly Eminem and Dr. Dre, for offering their endorsement and support of our involvement with 50 Cent and G-Unit. They’ve done an incredible job these past 12 years, and we’ve got a great legacy of label partnership to build on.”
“I have had great success to date with Shady/Aftermath/Interscope and I’d like to thank Eminem and Dr. Dre for giving me an incredible opportunity. I’ve learned so much from them through the years. I am excited to enter this new era where I can carry out my creative vision.”
“Both myself and Shady Records are grateful to have had the chance to play a part in 50′s career. Shady simply would not be what it is without 50 Cent. I’ve developed a great friendship with 50 over the years, and that’s not going to change. We know 50 will have success in his new situation, and we remain supporters of both him and G-Unit.”
Steve Berman, Vice Chairman of Interscope/Geffen/A&M:
“50 Cent is, and always will be, a marquee artist for us at Interscope/Geffen/A&M. We respect his decision to pursue this new venture and the next chapter in his career, and wish him nothing but the best. He will always be a part of our family.”