Email marketing can either go really good or really bad. Too many businesses feel that they are not seeing a great ROI (return on investment) when it comes to email marketing services. Stop wasting your time NOW! Sign-Up for iContact and then ask yourself the following: why are your emails not working? There are a few questions I want you to ask yourself?
1. Are you selling something to your potential reader?
2. Are you emailing past satisfied customers with new offers and incentives?
3. Do you email your subscribers often?
4. Do you create great subject lines?
5. What kind of content are you giving your reader?
First, your reader does not want to feel like you are selling something to them! So, if you are constantly sending emails trying to sell a product or service, your reader is probably deleting your email and not even opening it. Don't sell; give your reader information that is useful to them right when they open up your email.
Second, are you utilizing your past clients emails? Say you are a wedding dress company, you might think that emailing your past clients with new information about your product is silly, since you customer is now married. Not true! She probably has friends who are getting married. Offer her an incentive, like a referral program. Reward past clients! Remind them how thankful you are that they shopped with you. Send them an anniversary card or gift each year. Keep your brand fresh in their mind!
Third, are you emailing your subscribers often? Some businesses feel that they are not emailing enough, more than likely not true! The more you email, the happier your subscriber will be when they are receiving useful tools, ideas, tips and tricks, prizes, and more. Depending on your audience it can be safe to email your clients or customers up to 3-4 times per week. If you receive bad feedback, back off a little to once a week. Make sure you are emailing your email database at least once a week!
Fourth, create an amazing subject line. Most important point is to keep it simple, to the point, and short. Don't fool your client, don't be tricky, just say what you need to.
And last, create the most amazing content you possibly can! If you are a trusted source, write about it! Tell your subscribers why you are a trusted source; give pointers, tips, and other great information. Don't sell them on a product; sell them on your expertise.