Twitter now allows you to embed tweets on websites and that has opened up a whole new way to capitalize on engagement for your small business. By using the new Twitter embed options, you can show off a customer's positive testimonial or promote your event. In this article, we will discuss the 5 best ways to use embedded tweets on Twitter.
First off, you want to make sure you are properly embedding a tweet on your website. After you have found a tweet you want to embed on your website, simply hover over the tweet and click on "More" link. The Embed Tweet option will be there.
#1. Using Customer Testimonials Will Help Build Your Reputation
Oftentimes, fans or customers don't want to write testimonials via email or recommend a product via LinkedIn. Twitter allows your customers to share their good experiences and it only takes a quick moment. Finding tweets about your small business or product is easy. Look through mentions of your @username and a Twitter search of your product or business name. By marking the ones you like as a favorite, you can save the best tweets and embed them into your website. Add a new testimonials page or scatter them in various places where you are looking to up sales or increase traffic.
#2. Supporting Your Statements Using Embedded Tweets
The last thing you want your customers thinking is that you made up something or something you said isn't true. You can utilize embedded tweets to indicate specific quotes or sources. Tweets that come from a reputable source lend credit to your statements and give customers and fans a feeling of social proof. It is important that they feel they can trust you and your brand. When reading your comments, you want your customers to think, "What should I do about this?" instead of "There's no way that can be true."
#3. Creating Blog Posts for Twitter Engagement
A great way to increase engagement for your small business on Twitter is to do a search for the URL of one of your blog posts on Twitter. Change the setting in filtering section to ALL, then click settings wheel icon to embed your search. From there, you can embed it in your blog post. This will allow for more Twitter engagement and might lead to extra tweets for your blog.
You can also add a section, right below the widget, where you tell users how to write a new tweet or add a new comment about the blog post. Add the link so their tweet displays in the widget. The result is a new way for you and your users to engage with your content. More tweets means more exposure!
#4. Use Embedded Tweets to Market Your Event for Your Small Business
An embeddable tweet widget can be used to generate a feeling of excitement and anticipation for visitors. Using an embedded tweet widget on your website is the perfect tool for promoting an upcoming event or showcasing tweets from an event that is underway. Users will love the interaction and you will love the increased exposure for your event.
#5. Using Tweet Chats as a Way to Increase Traffic to Your Website
You can also add an embedded widget in your tweets to start a small Twitter chat on your site. This will increase overall traffic to your site and up page visits. Take note that the refresh rate on these types of widgets is fairly slow so make sure you only do this with a slow chat. If you wanted to have a Twitter chat using #OrganikSEO as an example, you simply do the following:
-Search for #OrganikSEO on Twitter
-Next, change the filtering to ALL Tweets and click on the settings wheel icon
-Select "Embed This Search"
-Now copy the code and add it to your webpage for your small business
You can now invite people to have a Twitter chat on your website! Be sure you turn on safe search mode when configuring your widget so the conversation remains PG. Make sure to read through the tweets before you add to your website to ensure no negative or disparaging comments are displayed.
Embedding tweets into your small business website is a great way to increase traffic, promote events and share customer testimonials. Be sure to use the above tips to increase engagement with your brand.