It’s hard running a business that doesn’t make much money. You’re always looking over your shoulder wondering when everything is going to catch up with you. When will it all come crashing down? Once you start to feel this way the stress never leaves you. It’s always by your side and there is only one way to get rid of it. You need to do something in order to make more money, but this can be challenging for some people.
If you want your business to survive it’s an obstacle you will need to overcome. Where do you start? How can you start making more money when you’ve been trying so hard for so long? The truth is that you’ve probably not been tackling the right things. Once you can start working on the right things you will see results. You just need to be willing to put in the work and we can look at a few of the ways you can get started.
Tackle one of them at a time then watch the stress disappear.
Improve employee productivity
If your employees can somehow do more work it means you will make more money. It seems simple enough, but how can you do it? If you want a simple way that doesn’t cost much you should install employee monitoring software on the computers. When your employees are meant to be working it means they probably will be. When you don’t monitor their computer activity they could be spending half the morning on social networking sites.
Stop wasting money
Do you really need to rent so much office space? If you bought stock in bulk would you get a bigger discount? Go through the books each month and try to pick out expenses you could reduce. It’s not hard, but it will take a little bit of effort. At the moment there is a good chance you’re just throwing money away and you don’t want it to continue. Sometimes the easiest way to make money is not to spend it in the first place.
Let someone go
It’s hard letting someone go, but you can’t let that stop you because it will prevent your company from growing. You need to look carefully at each person you employ and see what their duties are. Is there any way you could combine two of the jobs together and have one person do everything? With the money you save from letting someone go it’s possible to invest it back into the business so you can grow more quickly.
Marketing is the most important thing in the majority of businesses because if nobody knows you exist they won’t buy from you. Do you actually have a proper marketing plan, or do you just throw money at something and hope you make a return on your investment. From now on you should measure the ROI on everything you do and when you notice you are making a lot of money with one particular marketing strategy you can double down on it.
Lifetime value of a customer
It is hard trying to build a business when someone doesn’t come back to buy from you again. It means you need to go out each time and find someone new to buy your products. You’ve got to realize that it’s much easier selling to someone who has already bought from you and the lifetime value of a customer is crucial to your success. It’s an easy way to guarantee your business can scale up in the future because you will have new customers giving you their money, plus the old ones giving you their money too.
For more info: Click on “Subscribe to Newsletter” and enter your email address at the tops of the page to receive notice of this weekly feature and other new articles. You may also email your Job Search related questions to Mark@MarkMontoya.com Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites MyOnlineCareerSpace.com and MyOnlineCareerCoach.com, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook. Learn more at MarkMontoya.com, on Twitter, on LinkedIn or StumbleUpon, or Google+.
"It is the responsibility of the individual to reject the prospect of mediocrity and to strive for the betterment of society as a whole" ~ Mark Montoya