If you run a massage therapy practice and are looking for ways to stand out from the crowd (and, of course, broaden your clientele list), then you need to put some creative marketing techniques to good use. Looking for some great ideas? Here are five unique things you can do to advertise your massage business:
Network. Attend local chamber of commerce meetings to network with other business owners who may be interested in advertising your massage business, in exchange for some free advertising on your part. For example, a local physical therapist may agree to send clients to you for their massage therapy needs, if you agree to send your massage clients to that physical therapist.
Take your business on the road. Offer a mobile massage service to local businesses. You may be surprised to find how many businesses owners are eager to offer their employees on-site chair massages for a quick pick-me-up, or how many employees are willing to pay for an in-office massage during their lunch breaks.
Group buying sites. Websites like Groupon, AmazonLocal, and Living Social are perfect platforms for spreading the word about your massage business to vast number of people in your area. How does this work? To take out an advertisement with group buying sites, you offer your services at a deeply discounted rate and let the website do your advertising for you. The site doing your advertising will receive a portion of your proceeds, and you will be flooded with new customers. Even if you don't immediately profit from this type of advertising (which is sometimes the case), you can be sure to earn new regular customers, which will ultimately expand your business and increase your bottom line.
Partner with a chiropractor. Many chiropractic offices offer massage therapy as a joint service. However, not all chiropractors perform massage therapy services, and must instead hire massage therapists for that purpose. Ask local chiropractors if they are interested in bringing you in a couple days of the week to tend to their patients who desire (or need) massage therapy.
List your services on Styleseat.com. This website offers a variety of services and online features that help beauty and wellness professionals increase their business, ranging from hair salon austin to massage therapists. From the easy to use platform, you may create your own massage therapy website, manage your social media accounts, advertise your services, post special offers, and accept online bookings.
As you can see, there are numerous ways you might not have thought of in which you can advertise your massage therapy business. Draw from these creative and unique ideas to find new customers and spread the word about your massage expertise.