Marketing is a skill in itself and it is indeed one of the skills Freelancers struggle with. Considering the competitive market place Freelancers work in, Marketing becomes an integral part of Freelancing business to broadcast your skills and services by reaching a wider base of audience. Marketing has always been a driving factor to develop new business, for freelancers self-marketing is a great tool to acquire new business. This article will help those freelancers who lack marketing skills, even if they are the masters of their trade.
1. Develop a business plan along with achievable goals
As a freelancer you must know everything about your prospective clients along with the services they look for. Once you start as a freelancer develop a business plan, which will allow you to understand what, who, when, where and why's. Set achievable targets for yourself, this will make you more focused towards your goals and also how to market to those who you wish to reach. Marketing to potential customers is of utmost importance, rather than your current clients.
2. Know your market
Before you start marketing yourself, you need to know who you are marketing to and what you are marketing. If you are familiar with both these factors, then it will become fairly easy for you to market your services. Develop a strategy around the factors mentioned above, include a promotional offer or benefits. Think of ways to make your strategy appealing and rewarding.
3. Create Value
Offer your clients or audience something that they value. It can be about ways to improve their business, reaching a wide base of audience and building relationship with their customers. Offer value to your community as well, that will get your skills the right exposure in your professional community. If you have been inspired by someone's success story, go deep into it find out how they made it to the position, where they currently are. This will help you to know what steps they had taken, how the strategy was developed which helped in value creation.
4. Network using Social Media
Use social media platforms to showcase your skills and to network with potential clients, customers and fellow professionals. Social media is a great tool, which you can use without burning a hole in your pocket. Share photo based content, visuals, or info-graphics as they create the maximum impact and are indeed alluring. You can use offline and online marketing avenues to execute your marketing strategy.
5. Maintain the momentum
Once you have developed a strategy, be consistent with the efforts that you make. Share content regularly on social media platforms. Once you're busy with freelance work, spare some hours of your day to market yourself. Consistency is they key to success when it comes to marketing; never let go of any opportunity to market yourself by getting your name in front of others in some way. The above mentioned tips will be redundant even you do not maintain your momentum.