When you design your site, it is important to give people the information they need in a way that makes sense. You want people to feel smart when they arrive at your site so the design and navigation need to be intuitive. Think of the last time you rented a car. Chances are good that the make/model/year was different from the car you normally drive. How long did it take you to figure out where to find the controls for the seat, the mirrors, and the headlights? You know that these things are provided in every car and you kind of know where to start your search. Navigating a web site should be no different. All web sites should have these pages at a minimum in order to meet your customer’s expectations.
- Home page—What is your unique selling proposition? Why should people stay on your site and explore t further?
- Products/services page—What product or service do you offer? Be sure to include any geographical or age limitations.
- About—Why should people do business with you? What are your credentials? What is your back story? What are you passionate about?
- Contact—How can people contact you? Do you have a physical location? Where is your business located?
- Dynamic content, such as a blog feed, an event calendar, or the latest discount/deal—Fresh content to keep your customers coming back!