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5 things to consider when opening a booth in an antique mall..

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CHARLOTTE, NC- Choosing an antique mall to sell your wares in around Charlotte can be quite an undertaking. Whether you are a seasoned antique dealer or just getting your feet wet for the 1st time, here are 5 things to consider before choosing a retailer.

  1. Communications…..note how the manager or owner communicates with you from the very beginning. Do they respond quickly to voice mails or emails? Are they professional in their discussions with you? With many area antique malls less than full, you’ll never get better communication than when you first talk to the manager. Any signs of poor communication and you’ll be better off finding an alternate location
  2. Size of the mall….some dealers swear that a bigger mall brings more potential customers and thus more competition. Others believe that a smaller boutique mall allows for greater sales prices on unique items. Do your research; talk with other dealers, and have a plan before choosing your partner.
  3. Assistance….does the mall you are looking at offer assistance setting up your booth. When you bring in new merchandise do they have staff to assist you? Good help is rare in todays retail environment, if you plan on selling furniture or other large pieces you’ll want answers to these queries.
  4. Technology….today’s most technologically advanced mall’s offer web based sales updates, some as often as daily. This can be a two edged sword for those who watch it too closely and expect immediate results. Consider the technology before choosing a mall.
  5. Location, location, location…Generally speaking, malls closest to highways see more traffic and sales then those off the beaten path. In some instances antiques sell well when the mall is located near a historical location or tourist attraction. Whatever is the best choice for you, choose the antique mall that best draws customers who buy what YOU are selling.

When you are shopping, always remember:

“Thank God we're living in a country where the sky's the limit, the stores are open late and you can shop in bed thanks to television.”

-Joan Rivers

Feel free to leave a comment or email me at fdm@forrestmason.com.

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