If you are a small business owner, and you have yet to begin using social media to support your sales strategy, you may need to recheck your approach. Social Media is a remarkable tool. Ten years ago, it did not exist in any recognizable form.
Today, it is incredibly prevalent, and has become a significant part of many people’s daily lives, especially young people. If you are not using your social media options appropriately, you risk being left behind in the most recent wave of marketing innovations. With that being said:
5 Reason Why Businesses Need Social Media
1. Social Media is contagious:
Your biggest problem as a business owner is in getting your marketing to as many people as possible for as little time and money as possible. Social media allows you to target a relatively small sector of people while obtaining a large marketing audience. For example, if you can get one person to like your page, that one person will turn into a force multiplier projecting your page to anyone who looks at his profile by showing that he or she liked your page.
2. Word of mouth marketing:
You can turn people into advertising agents. A person may see your link and skip over it without thinking anything, or that person might follow the link back to your page. Now imagine you get a couple hundred people to look at your page. Suddenly your chances of more people visiting your page grow, and for each person who likes your page, the process repeats. That’s free advertising.
3. Build an audience:
Social media allows you to develop a marketing audience. You do not usually have the option to have people actively attending your advertising. Usually you project your advertising to your target audience, but you are only hoping people pay attention. With social media, you have a static location where people can come to you to see your advertisement. This allows you to direct traffic to these spots on the internet rather than elsewhere on the web.
4. Engage your customer:
With social media, you can offer giveaways and other incentives for people to like your page, follow you on twitter, or post things to their wall. You can develop a consistent audience who will be waiting for the next chance to benefit from your page, even if they have never actually won a giveaway.
5. Social Proof:
With social media, you can make it seem that these people who actually like your pages for personal gain are real people who like and approve of your product. The very systems used in social media can work like sign language to suggest that your products or services are valuable.