Majority advertisers find their PPC campaign successful in gaining traffic to their landing page which usually turn into conversion. However, this is all about experts; many of advertisers still struggle to make a PPC campaign successful.
Most likely they are making common PPC mistakes that run into fail PPC campaign. If we find that your campaign is not running to the objectives ans standards; here are some reason why Pay Per Click Marketing Campaign Canada fails. If you are also doing one of below, at least you get to know that you are doing so and you can rectify problem in future.
#Problem 1 : Insufficient Research for Targeted keywords
Know that what is the biggest mistake you can make with your new upcoming campaign? The assumption of keywords that your customers using to find you products.
Genuine keyword researching will open your eyes to new keywords and phrases that people searching in reality. We generally choose the keyword that have lower cost - less competition - high searches; allow you to jump to the top and obtain higher visibility.
#Problem 2 : Lacking Call to Action
The name says it self - an action that you want a web user do and most commonly found at the landing page. Call to action directly increase your CTR and conversion rate as they instruct users to perform action. If you are not able to telling them what you exactly want them to do; how would they do?
#Problem 3 : Limited Budget (Small Budget)
Limited budget is the most frequent and wonderful issue i have come across. And this is the only thing we can fix it easily.
Having limited budget means your limit is being reached before you the day end. And when limit will be exceed, the ads will stop being shown until you reset your budget. When you lower the bidding prices - you will get lower position.
#Problem 4 : No Usage of Ad Extensions?
Ad extensions are crucial to the successful PPC campaign as it leads more traffic from the specific areas. Hope you know the functionality of ad extensions - allow us to add additional link of you choice that relates the ad.
#Problem 5 : In-consist and unwanted changes all the time
If you keep making changes in your campaign, you will never get the consist record to achieve the significance. Changes and need in the frequent time but changes on daily basis is one of the big mistakes advertiser ever made. Too many changes will clash your campaign.
Getting and understanding mistakes you have done - gives you better opportunity to make a successful PPC campaign. Even you can take advice from the companies provides Pay Per Click Campaign Marketing Services in Canada.