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5 quick tips for making amazing visual content

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Unless you've been living under a rock with no wifi, you're well aware of how the internet has exploded into a massive visual scrapbook.

Instagram and Pinterest have grown at seemingly exponential rates. Facebook too has placed more importance on pictures, with cover images, full screen viewing, and design tweaks in the News Feed.

But maybe you're wondering how this impacts your marketing.

Here are five quick tips for creating amazing visual content:

1. Tell a story

Make sure your visual content tells a story - not just pictures of shelter dogs. Show the story between the dogs and the people who adopt them. Or tell a story between two people like this one.

2. Show action

Forget the chummy picture of volunteers with their arms around each other. There's no story in that. Instead take pictures of them doing what they do best.

3. Get people angry

The New York Times found that anger, awe and anxiety are the top emotions associated with sharing. Create images that get people angry, like this one from the Humane Society of the United States.

4. Use your words

Many times a picture needs a few words to help the viewer along in the story, like in this photo from the Trevor Project. One of the most useful iPhone apps is Over by Potluck, which allows you to easily add text to photos, in surprisingly beautiful ways.

5. Use your fans

Encourage your fans and followers to share their stories in the form of pictures. Select your favorites and repost with attribution. A little pinch of recognition goes a long way in building community.

Measure dilengently, but Let the Heart guide you

Our ability to tell emotional stories has been a defining human trait for hundreds of thousand of years. So we're pretty effective at sniffing out what males people cry, laugh and get angry. Yes, measure and analyze. But also notice how you feel as you collect and assemble visual stories.


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