Unless you've been living under a rock with no wifi, you're well aware of how the internet has exploded into a massive visual scrapbook.
But maybe you're wondering how this impacts your marketing.
Here are five quick tips for creating amazing visual content:
1. Tell a story
Make sure your visual content tells a story - not just pictures of shelter dogs. Show the story between the dogs and the people who adopt them. Or tell a story between two people like this one.
2. Show action
Forget the chummy picture of volunteers with their arms around each other. There's no story in that. Instead take pictures of them doing what they do best.
3. Get people angry
4. Use your words
Many times a picture needs a few words to help the viewer along in the story, like in this photo from the Trevor Project. One of the most useful iPhone apps is Over by Potluck, which allows you to easily add text to photos, in surprisingly beautiful ways.
5. Use your fans
Encourage your fans and followers to share their stories in the form of pictures. Select your favorites and repost with attribution. A little pinch of recognition goes a long way in building community.
Measure dilengently, but Let the Heart guide you
Our ability to tell emotional stories has been a defining human trait for hundreds of thousand of years. So we're pretty effective at sniffing out what males people cry, laugh and get angry. Yes, measure and analyze. But also notice how you feel as you collect and assemble visual stories.