As the third-largest social media site in the U.S., Pinterest's popularity continues to grow and soar, providing businesses, bloggers, and marketers with a unique opportunity to reach an audience base otherwise outside their reach. Primarily an image-based platform, Pinterest has quickly developed into an asset for business and marketers, thanks to its engaging visuals and the ease of sharing content. The key to using Pinterest to expand your business, though, remains in the way it is used. These five tips will provide any marketer with the tools they need to succeed on Pinterest.
Pinpuff is a tool that uses an algorithm regarding reach, activity, and virality to calculate your influence and popularity on Pinterest. Through this, a business can accurately identify the level of its influence on Pinterest and use a combination of interests, categories, comments, likes, followers, pins, and re-pins, to essentially place a value on each and every pin made. This tool also enables a business to compare and rank themselves against others.
This Google Chrome plugin allows the user to search for a Pinterest image on Google, providing results such as every website where that photo occurs, similar images, and information about the photographer. When doing competitive research, this tool is vital. A user can also utilize this as a way to examine how far their reach goes, or for similar, related content they might wish to post or pin.
Pinreach is another tool that provides the user with an analytical study of their influence on Pinterest. Though unlike Pinpuff, this does not include a value ranking. Using this tool, you can view all your relevant stats, such as pins, followers, likes, popular pins, graphs comparing such, and, most importantly, a tab containing your influential followers.
Pinerly (now Reachly)
Reachly is one of the few tools on the market that measures the progress of your Pinterest campaigns, this is vital. Thanks to a user-friendly dashboard, users can pin new content through Pinerly, and then keep track of progress in terms of likes, clicks, and re-pins. Suggestions on who to follow and content to pin also can provide a fresh approach to your boards. This tool is a primary source to learn about campaigns and provide ideas for campaigns in the future.
Piqora is a tool designed for the business marketer looking to maximize productivity. Using this tool, any business can easily maximize their time and influence on Pinterest. A recent addition of a gallery feature contributes to this. With a full-sized landing page or standalone widget, the gallery promotes product discovery and maximum pining. By helping the user build campaigns, gain insight to analytics, track results, gain insight to what content engages your followers most, and provide marketing strategy, this is one tool you cannot afford to miss.
Each of these tools as the ability to grow and expand a business, as well as a presence online, provided they are used diligently and correctly. There are, of course, many other Pinterest tools available, but these five remain particularly vital, user-friendly, and expansive. The trick with any strategy, through, is to focus. It would be better for you to use just one or two of these tools that to just know about them but never use them. Actually go out and apply what you just learned and use the tool that fits your needs. The key to success in social media marketing is to be consistent and to provide quality content that your users actually want and enjoy. Always be asking yourself if your content will be answering a question inside your consumer’s mind. The goal of your content should be to educate your audience so they respect you as an authority and want to do business with you.
If you have any more cool Pinterest tools that you are currently using, please comment below and let me know how they have been working for you.