These are 5 marketing tools that you must have for your business. If you are not using these tools, you are not reaching your fullest marketing potential. You might be an artist, you might have a creative brain, but you need to tap into your marketing brain and make the 'living' that you and your family deserve!
1. Social media
If you don't have a Facebook, Twitter, Pinterest, LinkedIn, or other social media pages for your business, well, you know you are behind. Whatever your reason for not being on social media--get over it! If you don't want to do it yourself, it's time to hire someone to oversee your social media pages for your business! Your potential client sometimes spends up to 7 hours throughout the day on social media. No more excuses, also take advantage of Facebook advertising.
2. Google Analytics
If you don't know how many people are viewing your website each and every day, you are behind the curve. It's time to track your web presence everyday. How many people are visiting your website, for how long, from what region of the world, and what are they reading on your website? You must know this stuff in order to guide your business to be the most successful it can be.
3. A Smartphone and app familiarity
Do your customers and clients use a smartphone? A whopping 53% own an iPhone! Do you know how to reach your client on their smartphone using your own smartphone? It's time you upgrade if you have not already. You need to be familiar with the apps they are using on their phones. You need to put yourself and your brain in the shoes of your client. Start thinking like your client and you will be more successful.
4. Email marketing
Email marketing can utterly fail if you don't know how to do it right! Remember, if you don't know how to implement relevant email campaign email marketing will ultimately fail for you. So, how do you make your email marketing work for you? Make sure your content is what your reader wants to see in their mailbox. Make sure the people you email want to be emailed about the topic you choose to email them about. Spam will ultimately piss off your potential client, and now they have "hit" the unsubscribe button or worse; they "hit" the spam button. When you see a large number of unsubscribes on certain topics, let that warn you and help you write better content.
5. Picture(s) of You
How skeptical are you when you're on a website and you cannot find an email, a phone number, or a picture of the person who owns the business. Okay, if you're Nordstrom you don't put a picture of any of the Nordstrom family members front and center on your website. But, if you're a small business you want to post a picture of at the least the owner(s) on the welcome or about page. It's also great to have pictures of your employees if you have 10 or less. People trust faces, when your business is more personal the more likely that potential client will contact you or come to your place of business.
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