Everyone seems to be in a panic as a result of Google’s move to no longer provide keyword data in their analytics results. If this is the case for you, you’re probably on the hunt for some competitor keyword research discovery tools that will enable you to see your own data and also find what others are ranking for. When thinking about keyword discovery research, it’s still important to look at search terms, but now you need to dive much deeper and look into other factors such as social media and context. The good news is that there are plenty of free keyword research tools for small businesses on the market to help you achieve your goals—these are our top five recommendations.
San Francisco based start up. Follow.net is a new tool that aggregates a lot of different data from a range of providers as a browser extension. One of the best things about follow.net is that they send you updates about when and where your competitors are making changes to their sites or updating their social media. This service is immensely helpful because it allows you to follow what they’re optimizing for and where they are getting their traffic. More than pure keyword data, Follow will also show you social media and affiliate marketing information.
Remember that keyword research is not all about text, and in 2014, content marketing is increasingly about creating and sharing other types of media, especially videos. YouTube is the second largest search engine in the world and people search differently on YouTube than they do on traditional search engines. Moreover, creating a video is a lot of hard work, so you’ll want make sure you’re optimizing it for the right terms.
It’s super easy to use and a great way to start of thinking about discovering search terms.
SimilarWeb Takes Over Where Alexa Left Off
Alexa has, for many years, been a favorite of webmasters, with its toolbar power data and free reporting. Well much of the free reporting and data has now been hidden behind a payment wall, so SimilarWeb looks set to take its place. With SimilarWeb you can do research around what terms your competitors rank for organically, as well as what paid terms they are bidding for.
It also shows some other great data such as where they are getting their social traffic from.
If you really want in depth information regarding the keywords your competitors are trying to rank for then you will also want to monitor who is saying what about them. Alerti will show you the link building strategy that your competitors are following and what influencers they are connecting with to get links. Monitoring the content that is being created and spotting the anchor text that is being created and linking to them will tell you not only what they’re ranking for now, but also what they want to talk for. Remember, as social signals become an increasingly important part of search, so will social media monitoring.
Beyond competitor keyword research on Google, MobileDevHQ tracks your competitors in the App Store. The free version is limited, but it does include keyword research as well as 30 days of analysis.
With mobile marketing now accounting for such a large percentage of your overall marketing, getting your app marketing strategy right is more important than ever
What are your favorite tools for competitor keyword research?