Avoid these five website blunders and significantly impact your organic search engine rankings. These mistakes are common, but are easy to fix.
Home page is a graphic
Many people scratch their heads wondering why they have little web traffic. One of the biggest website blunders is creating the home page, or even worse, all pages in graphic form. Search engines follow text, not graphics. If your website is constructed in graphic form, particularly key information, have someone change it immediately.
No keywords in headlines
Make sure you include keywords in your web page headlines to help readers realize they’ve arrived at the right place and to enhance your organic search rankings.
It’s amazing how many web pages have no headlines, much less fully optimizing headlines with keywords. Prospects find your site by typing words and phrases into search engines. If they arrive at your site and are confused about what you offer, they will leave the site. The better the continuity between the search words used to find you and the page they land on, the more significant the impact it has on whether prospects stay on your site and take action.
While the best SEO copywriting is about writing for your readers, not for the search engines, headlines are a great way to improve your organic search rankings. In your source code, a headline will look like this: <h1>keyword optimized headline</h1>
No internal links
Internal links are easy to create and give search engine crawlers clues about each web page and your site. Take every reasonable opportunity to make links from one page to another. Instead of saying Click here, use meaningful text to guide readers and the crawlers from page to page.
Static content
Content that doesn’t change much from week to week does not encourage repeat visits from prospects and does not entice web crawlers to visit very often. Your organic rankings will suffer unless you find ways to have continually create new content on your site. New content can include articles, press releases, videos, new pages, content updates, event information and RSS feeds.
Poor content
Get to the point in a concise way, get rid of “who cares” content and be the solution to the prospects problem. Almost every site has content a company feels compelled to include, but frankly, who really cares other than you? Read your content from a prospect’s perspective. What do they need to know to take the action you want them to take? Poorly written or organized content makes the reader work too hard and few people will stick around to figure it out. Good content addresses problems or questions prospect may have and helps them take action.
Now that you know five common web blunders, review your site and take care of as many as you can this week. Then, watch your organic rankings rise.
Have questions about search engine optimization? Send me an email today.
To learn more about search engine optimization:
In the dark about search engine optimization?
How well is your website performing?
Create an SEO blueprint to improve your website
The Internet Ultimatum: Zero to $1.2 Million in Twelve Months Flat
You Could Be Just Hours Away From Instant Internet Income
Search Engine Optimization: An Hour a Day
Comments