Yes, you read that correctly, we said Myspace. This term may sound foreign to those who abandoned the site a long time ago in favor of Facebook. Well, it turns out that Myspace didn’t actually disappear into thin air like many people thought. It’s been there all along, and the entire site was recently relaunched by Justin Timberlake, who owns 50% of the company. The “new” Myspace features a completely new interface, and the design has been described as a combination of Tumblr, Pinterest, and Spotify.
The new Myspace is geared toward social entertainment—music, arts, culture, lifestyle, etc. This has led many to speculate that having a profile on the site is no longer necessary to build to your brand, but we have to disagree with that. The redesign may not be 100% ideal for companies to market their products or services, but Myspace is still a great tool for maintaining brand visibility and connecting with current and future customers.
It seems as though more and more brands are heading back to Myspace to recreate their company pages and get ahead of the game before everyone gets word of the newest trend in social media. There are, however, several companies who stuck it out and kept their Myspace profiles active the entire time, even when most social media users favored other sites. Check out this list below for five companies that still use Myspace!
1. Instant Checkmate
Instant Checkmate is an online background check company that provides users with access to public records including arrests, criminal convictions, and much more. On their Myspace page, they share lots of different information including recent blog posts, company news, and safety tips.
Adidas, which stands for “All Day I Dream About Sports,” is one of the most well-known brands for athletic shoes and sportswear. Adidasalso has one of the largest company followings on Myspace with over 190,000 user connections.
Starbucks revolutionized the notion of coffee and specialty espresso drinks, such as their famous Frappucino. The company is also well-known for their in-house playlists, which showcase lesser known artists to customers. Because music plays a large role in Starbucks’company operations, the new Myspace is an ideal platform for their marketing efforts.
4. Taco Bell
Taco Bell is a fast food chain that has become well-known for having a witty marketing team. The company maintains active profiles across several different social media platforms, and they’re known for responding to customers publicly, cracking light-hearted jokes, and being extra sarcastic.
5. Seventeen Magazine
Seventeen Magazine is one of the most popular publications targeted toward girls in their teen and young adult years. The magazine is full of tips on fashion, beauty, health, relationships, education, and much more. With over 43,000 Myspace connections, it’s a good thing the mag kept their account active.
When Myspace was initially heading downhill, companies were deleting their profiles left and right because they saw no point in keeping up with a social network that would soon be obsolete. Looks like they were wrong about that, because Myspace is back and it’s (re)growing like crazy. Who knows, Myspace could even reclaim its spot as the king of social media, but only time will tell. As for the five companies on the list above, we bet they’re extra happy that they stuck it out and kept their pages active because now they’re ahead of the game while everyone else is trying to play catch up.
Note: Angela Hernandez is a blogger from Baltimore, MD. She specializes in writing about social media and how companies can implement new platforms into their marketing efforts.