For the first time in almost 30 years the 41st Annual Daytime Emmys will not be shown on television, the National Academy of Television Arts & Sciences (NATAS) reported. They will be live streaming it instead.
The ceremony will take place at the Beverly Hilton Hotel on June 22nd and soap fans will have to watch the show on the internet at www.daytimeemmys.net. You can start viewing at 5 p.m.
NATAS issued this statement: “We are confident that the expert team we’ve brought on will flawlessly execute an evening that celebrates the outstanding talent being honored and allows fans to be a part of the action,” said Malachy Wienges, Chairman of NATAS.
One has to wonder why it is so hard for advertisers to get behind daytime television, when they decidedly make most of their money from daytime television. The uprise in soaps has led to more opportunity for advertisers to reach their audiences. You don’t sell much soap during prime time do you Proctor and Gamble? Yet they will not get behind the show that soap fans look forward to all year.
Yes, soap fans. They are the ones who support the show and the advertisers and the soaps. You want to get more viewers for the Daytime Emmy? Go back to the way they used to be. Soap actors hosting and presenting. they are your goldmine! Not people who have nothing to do with daytime. Fans do not want to see singing reporters or dancing weathermen. They want to see Peter Bergman and Maurice Benard and Alison Sweeney and Kathryn Kelly Lang.
This is one more slap in the soap viewers faces and though they may try, you can’t get a real soap fan down. So they will watch on the web and they will cheer for their favorites. One can only hope they will not be subjected to cheerless acts from nobodies and be able to "FF" through commercials.
Now after being shown on the major networks for over thirty years, and then on cable television’s Headline News, fans are now going to have to use online streaming to view the awards ceremony.
Do you think fans of The Price is Right or Dr. Phil will make the effore to watch? Tell me what you think please
Warning to TV and their advertisers. The more we watch our shows online, the less we have need of you both!
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