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4 ways T-Mobile is trying to get you to switch carriers

As highlighted in this Dallas Morning News article updated Jan. 27, T-Mobile is offering significant incentives to get people to switch to T-Mobile phone service. Here are four recent examples of the lengths T-Mobile is willing to go to get people to switch.

NEW YORK - MARCH 26: John Legere, CEO of T-Mobile USA, confirmed that T-Mobile will carry the iPhone 5 under a no-contract plan called The Simple Choice, with customers paying $99 down, then $20 a month for 24 months, on top of the monthly service plan.
John Moore, Getty Images
LOS ANGELES, CA - Jan. 23: (L-R) Recording artist Macklemore, T-Mobile CEO John Legere, Christina Legere and recording artist Ryan Lewis. T-Mobile offers substantial incentives to switch carriers.
Photo by Ari Perilstein/Getty Images for T-Mobile
  1. T-Mobile will pay your early termination fees imposed by other carriers: up to $350 per line, for up to 5 lines in a family plan.
  2. T-Mobile will reimburse you for the value of any phone you have to trade in as you convert to T-Mobile service, up to $300 per phone for up to 5 phones.
  3. T-Mobile will allow you to use cell phone and cellular data service in over 100 countries without additional charge.
  4. T-Mobile will spread the cost of a new phone over a 24-month period and then reduce your monthly rate beginning in month 25.

T-Mobile USA, under the leadership of CEO and president John Legere, has branded itself "The Un-carrier." It's good for consumers that T-Mobile is finding ways to offer friendlier policies, such as the ability to get a new phone less than two years into a contract with more reasonable buy-out costs, and the ability to use a smartphone outside the U.S. without incurring extra charges. When you compare costs, T-Mobile routinely beats AT&T and Verizon.

The downside of the T-Mobile deals is the fact that T-Mobile still has far less coverage than the big U.S. players Verizon and AT&T. Nevertheless, for people who live, work and travel in places with solid T-Mobile coverage, now is an excellent time to consider switching.

As described into the video attached to this article, AT&T has introduced its own plan similar to T-Mobile's with incentives for people to switch to AT&T, repaying up to $450 in early termination fees and phone values. All the carriers introduced plans last year that allowed subscribers to get new phones less than two years into their contracts. As T-Mobile attracts new subscribers, expect those early termination fees to erode and diminish. This is good news for consumers.

Copyright © 2014 Susan J. Walker. Subscribe above to receive an email whenever Susan Walker publishes on Follow @WalkerSusanJ on Twitter.

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Copyright © 2014 Susan J. Walker. Subscribe above to receive an email whenever Susan Walker publishes on Follow @WalkerSusanJ on Twitter.

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