If you sell a complex service or product, then adding video to your business website could be just the thing you need to adequately explain that service or product to visitors in a way that they can easily understand and will keep them interested. Video knowledge sharing not only educates sales teams, it also has the capacity to engage customers and enable ongoing dialog with any target audience. KZO Innovations has taken this one step with their enterprise video platform, which promotes sales enablement and corporate communication.
Increase Conversion Rates
Studies have shown that people are 85% more likely to purchase a product after they’ve had a chance to see a video that explains the product. By adding an explainer video to your website, you’ll be able to keep better track of how many people visit your site and how many potential new customers you might have. By featuring a variety of explainer videos on your business website, you’ll be able to get an idea of how effective your videos are and which products and services work best with explainer videos.
Make Your Pitch More Exciting
By working with an online video platform, you’ll be able to make your product and service pitches much more exciting to potential customers. While reading well-written text about a product can be effective, supplementing that text with a video will give the viewer a chance to see the product in action. Explainer videos allow viewers to picture themselves using your product, which is more effective than reading a product pitch from a piece of paper. Having an explainer video on your site also shows your viewers that you’re keeping up with the times and are embracing modern technology.
With the right online video platform, your business videos can easily be shared across several online and social media platforms. Now your videos no longer have to be confined to your business website, which allows you to reach an even wider audience. While you can always attach certain keywords to your video to make sure it comes up in search results whenever someone searches for that word, there’s no telling where on the search results your website will appear. It could pop up on the second page of results, or it could appear on the 50th page. Now your customers can share your fantastic videos on their social media accounts and put it right in front of potentially hundreds of new customers.
Display Your Personality
Videos make your business personality really shine through in a way that text and still images can’t. Viewers get to see your face and watch your body language, giving them a deeper connection to you, your company and your product. This is something that you’ll want to pay special attention to if you have an online business where you have very little direct contact to your customers and clients. People are more likely to be trusting of a company that they can put a face on, and videos are one of the best ways for you to do this.
Rather than spending your time and money on another advertisement or marketing campaign, you’ll be better off sharing an effective and high quality business video on your website.