Every job seeker must have a cover letter. It is strongly recommended that you submit a cover letter even when it’s not required. A cover letter gives you an opportunity to stand out among intense competition. Your ultimate goal is to be set apart from the pack. Here are four reasons to craft a job-winning cover letter:
1. Cover letters makes the difference in whether you get noticed or passed over.
2. Cover letters position you above the competition selling qualifications and success.
3. Cover letters demonstrate your knowledge, experiences and expertise in a what that will bring more highlighted attention to your resume.
4. Cover letters creates action! Excitement! Enthusiasm!
The good thing is that there are no rules to cover letters. They should complement your resume. Think of three to four achievements that make you proud from your professional life and two to three obstacles that you overcame in your professional life. The things that make a difference in your cover letter include the words used, style, tone, visual presentation, colors used, graphics, specific achievement, education and training and other credentials.