Disclaimer: This is NOT a music review.
Last week R & B megastar Beyoncé (affectionately known as #KingBey to her “Beyhive”) released her 5th studio album in the wee hours of December 13th without any marketing, publicity, or fanfare. In the week since its release “Beyoncé” has sold more than 1 million copies worldwide and we still haven’t heard much from Beyoncé regarding its release.
Outside of being a dynamic performer Mrs. Carter is a stellar business woman. Here are few lessons we can learn from the release of Beyoncé’s fifth album:
Be true to who you are. Beyoncé took the kid gloves off this time around and so far the results have paid off. She’s announcing to the world that she is a wife, mother, fashion icon, entertainer, sex symbol, and proud of how she’s grown. Whether you agree with her or not she’s living what she believes is her purpose and at the end of the day she can say that she is proud of her body of work.
Don’t reveal too much, too soon. There’s something to be said about a little mystery. Rather than pushing her album down the public’s throat before its release Beyoncé went for a simple reveal and it was a welcome surprise to the masses. Revealing everything upfront can be a huge turn off. Showing some reserve gives people the opportunity to enjoy what’s right in front of them and to ask for more.
Make it a family affair. Beyoncé’s husband and daughter are billed as collaborators on the album and Jay-Z, Blue Ivy, mom Tina Knowles, and sister Solange Knowles all make appearances in the videos that accompany the album. Marketing experts would say this is a ploy to make Beyoncé seem relateable but there’s another viewpoint. Including your family in your personal and professional endeavors provides you with an amazing support system, a sense of self, and a strong foundation to stand on as you reach new heights.
Don’t forget what you are here for. Regardless of how near and dear this album is to Beyoncé’s heart. It is an income stream for her. Your gifts and talents should not be bargained or given away. Your skillset is your source of revenue. Be strategic in setting your value.