It’s a free-for-all out there.
These days, competition for audience attention is intense — and in some cases, cutthroat.
Some of the world’s most respected brands have decided, instead of noisily shouting their marketing message at the top of their lungs, to pursue more subtle campaigns that drawn in consumers.
Indeed, what you’re about to read is a non-exhaustive list of brands that are killing it at content marketing. Turn away if the thought of another cliche listicle makes you wonder why the internet ever allowed bloggers to gain power. Otherwise, read on to learn a thing or two from businesses — both big and small — that have taken brand messaging and content marketing to a whole new level.
- General Electric: GE Works
- LinkedIn: Long-Form Publishing
- IBM: CityOne
- Xerox: Real Business
- Red Bull: Bulletin Magazine
- Adobe: CMO Today
- American Express: Open Forum
- General Mills: Tablespoon
- Dell: Do More
- Home Depot: DIY
- Budweiser: Project 12
- Google: Pokemon
- Williams Sonoma: Taste
- Chipotle: Farmed and Dangerous
- Watch Dogs: Real Life Street Hack
- Lowes: Fix In Six
- McDonald’s: Your Questions
- Patagonia: The Footprint Chronicles
- LEGO: The Movie
- Virgin Mobile: Native Advertising
- First Round Capital: Review
- Hootsuite: Game of Social Thrones
- HubSpot: Inbound Hub
- Moz: YouMoz
- Contently: The Content Strategist
- Buffer: All Things Social Media
- Help Scout: Customer Loyalty
- Clarity.fm: Business Advice
- Unbounce: Conversion Optimization
- Dissolve: This is a Generic Brand Video
- DollarShaveClub: Our Blades Are F***ing Great
- Tim Ferriss: Experiments in Lifestyle Design
- The Bulletproof Exec: Radio
- Warby Parker: Annual Report
- GoPro: Captured Moments
Which other brands might you add to this list? Let us know in the comments!
This article originally appeared on the Shareaholic blog, which focuses on blogging, content marketing and native advertising. It is republished with permission.