A popular old saying goes; one gets only one chance to craft that impeccable first impression. Thus, what kind of an impression would you want the lobby to have on a customer or a visitor who walks in through the entrance door? Do you want your lobby entrance to convey that the company is traditional or whether it is modern? Indeed, when people walk in through the entrance door, the very first thing they notice is the company logo and develops an opinion whether they have arrived at the right place or not.
Irrespective of whether you are a newbie logo designer or have profound industry experience, having worked in graphic design industry for several years, there are many fundamental principles to well consider when you have to design a lobby logo. It is only obvious that there are several elements that play a pivotal part when a good logo has to be created. All these elements combined together can impact how the logo is perceived by potential as well as existing visitors and audience and how well the company’s brand is identified in the industry.
Why lobby signs are so important
Lobby signs, undoubtedly, are one of the most popular components of the corporate firm’s entrance, designed aesthetically and intelligently. A lobby logo that is displayed attractively and prominently only suggests that the company personnel are quite proud of their establishment and also reflects their confidence in serving their customers to the best of their abilities. A well designed lobby logo also serves as an indicator of the company’s innate culture and wide range of capabilities.
Needless to say, there are several factors that come into picture when a memorable logo has to be designed. Be it the logo shape, colors, graphical elements or even the size, all these factors can determine where the audience favorably perceives the logo and the company in general. When the lobby logo has to be designed from scratch or whether the company is looking to revamp a previous and an existing concept, there are several tips that will help the logo be unique and make it stand out.
Be clear of what makes a memorable logo
3D signs are quite popular in different offices. However, one should well understand what constitutes a good and a memorable logo. One of the most critical things is analyzing what comprises a well created logo when you have to develop it from scratch. A well-designed and a well-thought out concept will represent the company’s brand effectively and also build a lot of trust and admiration for the company. Simply put a good and a memorable logo has to be effective, describable and scalable.
Study your competition
When you approach a reputed logo design company like LobbyLogo.com, they will first brief you about the various competitors in the market and how they have designed their company and brand logos. Thus, it only goes without saying that you should be studying your key competitors and know what they have done with their logo designs in a bid to market their brand as well as business.
Learn from past mistakes
When you have to develop lobby logo from the scratch, you should look for those designs that have not been quite appealing or successful, preferably in the same industry as yours and take a cue from these lackluster designs. When you come across logos that haven’t worked well with the audience, then it is great to know why this has happened and never repeat the mistake.
Steer clear of trends and cliches
Though you may be tempted to go by the trends, you should also keep in mind that a design concept that is considered to be appealing or trendy today might not hold the same appeal or meaning few years down the line. Thus, you should avoid sticking to cliches or trends and rather, opt for traditional, long-term design concepts that do not lose meaning for a long time.
Last but not the least; you have to think out of the box. It is not necessary that the lobby logo has to exactly show what industry or business you are into. Some of the most popular and best lobby logos are those that do not reflect the business. For instance, Puma, Toyota and Apple.