Foursquare is a mobile social networking tool that allows users to check-in at a venue to connect with their environment and collect awards for sharing their experience. For businesses, Foursquare is a free service that can be utilized to increase opportunities for brands to connect with their customers and share their latest news. Here are three ways that your business can benefit from using Foursquare:
- Increase your brand awareness - Your business may have already been listed on Foursquare without you having created it. Take control of your page and claim your business to give users an accurate perception with information that is up to date. Once your page is up and running, users gain easy access to the content you’ve created and a place to share their experiences by posting pictures and tips (think “tweets”). To increase brand awareness, post updates to communicate any news, specials or upcoming events that will appear on the user’s newsfeed. Updates should typically promote what makes your business distinctive and interesting. Additionally, all business pages are automatically added to Foursquare’s page gallery that promotes suggested and trending pages. This feature increases your page visibility and the potential to receive more “likes”. Once you start using Foursquare, it is also a good idea to use a window cling or Foursquare logo on location to remind customers that they can check-in!
- Create customer loyalty - Reward your customers and increase repeat business by offering a promotion when customers check-in at your venue. Promotion specials that are unique and exclusive to Foursquare users will attract new customers and reward the existing ones for visiting again. For example, a coffee house’s “free drink on your first visit” and “10% off your third visit” special will not only pique user’s interest in visiting your location but encourage them to come back again. Creating special promotions for your business page also gives you the opportunity to think outside the box (not all promotions have to be a discount).
- Gain insight on your customer demographics - Once your location is claimed for your business page, Foursquare offers free analytics that allows you to discover who is visiting your business and how often. With this information, you’ll be able to diagnose how many check-ins you’re getting a week, how many users share their Foursquare posts on Facebook or Twitter and which customers are first timers or frequent flyers. Foursquare makes it even easier for you by sending a weekly email with highlighted activity on your page, including popular photos and tips that users have made.
Haven’t claimed your business on Foursquare yet? Click here to learn more and claim your business listing today.