How do you get your company or brand on the Twitter map? There are literally millions of other brands online already. It seems impossible but just like any service, someone is waiting for yours. There are ways to develop more followers on your Twitter page. Here are a few very easy, very effective ways to increase your probably nonexistent fan base.
1. Spend one week per month to add to your followers. Follow about 100 people per day for the next seven days. Only follow the who you want seen in your timeline. Be careful with unfollows, too many may look suspicious and cause Twitter to suspend your account for review.
2. A good way to engage followers is to simply tell them how and what you're doing. Your audience wants to know you personally. Tweet and check-in to your favorite spots from time to time. You can also use Yelp integrated with Twitter. Look for stories that may intrigue, amuse, or move them. Just be mindful of the amount. You want to tweet regularly to keep your followers engaged and coming back for more. Filling your with low quality content can make people unfollow you. Also keep in mind that the best time to send Tweets is between 1 p.m. and 3 p.m.
3. Learn how to correctly use the Twitter platform. Using the '#' symbol or hashtag can be a useful way to start conversations. The idea isn't to just tag a bunch of words, which I call hashtag abuse. It is a tool to track meaningful topics that are related to your post. People use the symbol to search, so make sure it's something that people may want to really search for. Here's another posting tip. Start off your replies with a period instead of the '@' symbol. This will allow it to be viewed as a separate tweet and will be seen by all of your followers.
So there you have it. My 3 detailed suggestions for a successful Twitter campaign. Of course, this only applies to someone with the time to devote. There's no science or programming involved; only patience, diligence and determination. Good luck!