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3 surefire ways to boost your email subscriber list

Offer a product or service in exchange for an email address
Offer a product or service in exchange for an email address

Email marketing is one of the least expensive and fastest ways to reach your customers. There are many benefits to growing a substantial email list, the best of which is getting your offers and services in front of thousands of people. Here are three surefire ways to boost your email subscriber list in as little as 7 days.

#1: Offer a contest using social media

There is no better way to quickly (and legally) collect new emails than through a contest. Offering a chance to win one of your products builds engagement and encourages viral sharing. Let’s look at an example.

Smith & Vandiver’s “30 Days of Detox” instant win contest offered 100 bath bombs awarded over a 30 day period. The contest resulted in 4,052 Facebook likes and 4,406 new email addresses with no advertising budget!

Using a 3rd party contest application like Woobox, Offerpop, ShortStack, or newcomer Heyo to help you design a contest that is both visually appealing and very effective. If you are utilizing a small business email platform such as Constant Contact or Mail Chimp, adding a subscriber opt-in to your contest will lower your spam rate.

#2: Create an attractive website offer and email pop up

Creating an incentive for people to join your mailing list is a great way to convince them to do so. Whether it’s “Save 15% today” or “receive a free article on..." - offer something that is irresistible to your customers. The main article photo is a great example of how to offer content in exchange for an email address.

#3: Host a webinar or online event with an affiliate

This works great for a B2B company, but can also work for a B2C depending on what you are offering. When potential customers register for the webinar, they will be required to sign up with their email address.

Add free promotion by setting up your webinar with an affiliate or partner. Look for someone in your area that offers a complimentary product or service, and offer the webinar together. Share the webinar across social media channels, to local press outlets, meetup groups and anywhere else appropriate.

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