Domains inimitably identify companies in a similar fashion as Yellow Pages or Dun & Bradstreet identify the same; the only differing characteristic is how and where the identifying information is found and stored. Evolving the way we present feature-rich content, spend outlandishly on marketing, or perhaps developing products with individual domain names are definitely forward thinking actions if financially prepared. Mistreating domain names is, unfortunately, another massive problem - albeit unintentional – which businesses frequently succumb to.
Various methods exist which could adversely market domain names, or simply devalue them, with little recourse except selling them. For the truly intrigued, we outline these reasons below for use as your ‘avoidance tool’.
The quickest means possible to experience a guaranteed drubbing of your business model would be to attach businesses to subdomains of other companies. Really difficult to build credibility, consumer databases or rapport around your community if you cannot purchase $12.99 for annual business identification. This means using yourname.typepad.com or hello.blogspot.com will relegate trust which your business badly needs for successful futures. If you’ve built Geocities pages, Angelfire websites or anything which constitutes free, hard to remember yet easy to muck up, you’ll understand devaluation of businesses. Subdomains have never been great news for businesses; don’t fall into that bad habit.
Not Being ‘Dedicated’ To Domains
What do Xbox, Hotmail, Windows and Bing have in common? In terms of IP addresses, nothing. These sites, all under the Microsoft umbrella of offerings, have been given dedicated IP addresses to keep everything running smoothly as standalone products. If you’ll anticipate future product additions, perhaps consider making your products the domain name, and your parent company another separate entity, parked on dedicated IP addresses. Having domain exclusivity at this level builds search engine trust as we all know the nightmarish history behind shared IP’s, or shared hosting environments.
Linking Gone Awry
Advertisements frequent hit my inbox from companies around the world still selling link building packages, guaranteed to raise domain ranking within 90 days by slamming 10,000 high quality backlinks onto the back of your site, with originations ranging from Seattle to Qatar. Seems like an enticing offer, except when pulling your backlink reports after 30 days, you’ll notice nothing but porn, gambling or otherwise irrelevant links connecting your wonderful business model to something arbitrary, racy or perhaps sick. Now you’ve just given some stranger your marketing money which will never reappear.
Finally, Google performs their quarterly algorithmic shifting, whacking your website from searches. Gone is your potential future customer, and arrived is another monstrosity related to domain image. In other words, avoid linking building schemes of any fashion until – and only until – professional search optimization specialists can offer something more productive in terms of marketing output.
The Domain Game Has Changed
Millions of articles simply cannot state enough that domain name changes are forthcoming. Everything your mother taught you about owning, buying, optimizing and branding domain names will soon take another twist. Before misconstruing domain names’ primary purpose for your business, consult with professionals who help protect your brand by domain monitoring, proper optimization, cloaking sensitive registrar information and much more.
Before accidentally creating an adverse domain image for your business, create your domain’s plan on paper, avoid subdomains and consult with professionals to avoid adverse domain linking schemes.