The week before Christmas is a nightmare for consumers as they battle long lines, packed parking lots, and the rest of the last minute shoppers all looking for the perfect gifts. Small business owners love this week, as it can result in large sales volume before the end of the year.
So, how can small business owners leverage online marketing and content marketing to cause a small riot this week? Use these simple to implement methods to attract customers and fill the cash registers.
1. Give them the “friends” discount: There is a good chance that if you have a business you also have a Facebook page for your business. Hopefully you encourage your customers to “Like” your page and you interact with them through Facebook on a regular basis to keep them engaged and interested in your products and services.
Facebook gives you the means to directly market to and place offers in front of consumers that have already purchased your offerings or have shown an interest in them. Combine this with the fact that the majority of the population is glued to their smartphone around the clock checking their Facebook and it presents you with a great marketing opportunity.
Post special “friends only” discounts. You can create a downloadable coupon on your website and share the link with your Facebook friends, or if you have an online business create a special coupon code exclusive to them. The combination of an exclusive offer and Christmas quickly approaching can result in record breaking sales.
2. Re-Tweet for a reward: Twitter is right up there with Facebook in popularity and importance from a marketing standpoint. Twitter gives you a great opportunity to not only promote your brand but it is also a great way to communicate with customers.
People love to “re-tweet” as it is, so give them something extra special to re-tweet and the outcome can be mind blowing. If you want to drive consumers to your retail location this week then compose a simple tweet and let your followers know that if they re-tweet it they get a special discount if they show it on their smartphone at the register. It is a simple process that takes 2 seconds and can pay off big time.
If you are trying to drive online sales then create a coupon code and ask your followers to re-tweet it. Think of a creative coupon code such as “RETWEET” and watch your followers oblige. There are two things I am certain that the majority of people love, and that is Tweeting and holiday sales.
3. Email Excitement: Do you have your customers opt-in to an email subscriber list? If you do, great! If not, you are missing out on a very simple marketing opportunity. Holiday shopping hype begins early and it builds up on a daily basis until the breaking point. Jump on that wave and ride it!
This is the perfect way to get consumers excited and programmed to purchase from you! A large percentage of consumers look for last minute shopping ideas online. By dropping emails on a regular (but not annoying) basis there is a chance that your email with a special offer or promotion will fall into their lap as they are seeking ideas. Printable coupons for physical retail locations and online discount coupon codes both work very well in this situation.
Using these very simple online marketing tips can help drive more revenue this week, and help your business end 2013 with record sales numbers. Ending strong provides a nice springboard for your 2014 search engine optimization and online marketing strategies.