Skip to main content
  1. Life
  2. Careers & Workplace
  3. Jobs

3 simple keys to advance your career and achieve your business success targets

See also

To position yourself as the most promotable employee, the preferred job applicant or the “obvious best choice” professional, you must first attract the attention of the folks responsible for promoting you, hiring you, or contracting your services.

But before you put yourself out there, you need a solid strategy that attracts positive, not negative attention.

Key #1: Keep it Relevant

If you don’t demonstrate how your skills or accomplishments fit their requirements, making a bid for attention carries a big risk. You could come across as an intrusive individual who couples a lack of insight with the tenacity of a bulldog chasing a bone.

Yes you’ll get their attention, but not in a good way.

A series of TV commercials that began airing recently provide some excellent examples of "what not to do" to get noticed.

Commercial #1 shows a job applicant climbing into the ceiling in the hallway outside an office. After crawling through an air duct, and crashing down in a bathroom where they hand their resume to a startled occupant.

Commercial #2 opens on a business meeting being conducted in a high rise office boardroom. As a window washer’s platform rises into view outside the window, its operator rolls out a message and attempts to stick it to the glass. Most of the lettering 
(a request to call on the applicant for a job opening) is carried away by the wind. The partial remaining words embarrass the meeting leader.

While both scenarios are entertaining, the idea that these tactics could potentially give a job seeker the edge they need to get hired is laughable.

Your attention getting strategy has two goals:

  1. To present your achievements to the people who want the benefits you have proven you can deliver.
  2. To connect the dots for them by demonstrating, point by point, how your skills, experience and past accomplishments meet their needs and advance their objectives.

For example, if you are a realtor on the hunt for new residential listings in a specific neighborhood, you’ll need to assure your prospective clients that you can meet their needs and their desires; selling their home quickly, for the highest possible price.

But simply making a claim is not enough. To get their attention, you must demonstrate that you have sold more (comparable) homes (in relevant areas) for more money (x% of asking price) than other realtors.

This approach is far more effective than the common claim of being a “top producer,” because the average homeowner doesn’t know what that means. Sure they’ve heard the term before. And it does indicate that you’re selling a lot of... something.

But are you selling low priced properties? High end, luxury units? Or something in between? Are you “producing” sales of commercial properties? Residential homes? Condos? Vacant lots?

Are you selling in their local area? If you can refer them to people in their neighborhood who support your claims, they’ll be much more comfortable trusting you to sell what is likely their largest investment; their home.

I’ll say more about trust when I define the second key in Part 2 of this series...

Don’t miss Part 2, which explains the second simple key to advancing your career and achieving your business success targets.

Part 3 focuses on supplanting your prospective employer’s or client’s fears and doubts with absolute confidence that you can fulfill their needs.

Click the “Subscribe” link under my author photo at the top of this post and an alert will arrive in your in-box as soon as my next post is published.



  • Transgender cop
    A transgender police officer is stepping down from her position to run for office
    Political Office
  • Easter eggs
    Craft delicate, hand-painted eggs with flowers and other designs celebrating spring
    Easter Eggs
  • Subway message
    Subway customer finds 'Big Mama' written on her order
    Subway Message
  • Working from home
    Working from home can be an exciting venture. Get tips to ensure productivity
    Get Tips
  • Limes
    Rising cost of limes could be putting the squeeze on your favorite restaurant
    Expensive Limes
  • Pope Francis
    Religion: Pope Francis instructs how to fight against Satan
    Morning Mass

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!