This post originally appeared on the Shareaholic blog.
Ever wonder how an article, blog post or news story can get hundreds, or thousands of shares?
The Internet and social media have made it easier than ever to create AND distribute content well worth reading. Connected individuals consume loads of content all day, sharing the best articles they've read with their peers.
But what types of posts are more likely to be shared? Here, we highlight 3 that any blogger, writer or journalist can whip up to educate and entertain their audience.
Lists are still in (and probably will be for a long time).
Why do they work? Lists are easy for readers.
There’s so much content out there that most readers don’t always have time to read prose. Some are simply interested in the highlights — and that’s what lists promise. Within seconds, a reader can scroll through a list to consume the main points and if the list was good, they’ll share it, knowing their friends won’t have to spend hours pouring through words that may not have been worth reading.
2) Data Reports
Numbers tell an incredibly compelling story, especially if you have a representative data set.
Why do they work? People trust data, and businesses love it too, just not when the government is snooping around.
Data reports usually reveal interesting patterns and trends that may confirm or contradict people’s assumptions — a bit of certainty goes a long way. Data also leads to insights, which can generate discussion, and thus the sharing begins!
Example: Us at Shareaholic!
Earlier this week, we released a new report that showed sharp trends in social media traffic referrals to online publishers. So far we’ve received more than 180 shares for our post.
3) Expert Round-ups
It’s a funny thing. People usually listen to credentialed experts.
How and why do these types of posts work? First, in order to craft a shareworthy expert round-up post, you need to reach out to thought leaders in your space (preferably ones with a large social media following).
If you’re a food blogger, connect with other prominent foodies. If you’re a fitness guru, you can go home happy if Tim Ferriss answers your email. If you’re into startups, turn to other entrepreneurs (just don’t embarrass yourself by trying to tweet Mark Zuckerberg). Ask a handful of them a question, collect their responses, write up your post, and don’t forget to ping your kind and generous contributors when it’s published. They’ll share it with their social media fans, simply because you wrote about them.
The organization does a monthly Q&A with its membership of nearly 1,000 entrepreneurs and founders – I’m a member! – requesting short and actionable tips other professionals should know in order to run their businesses better.
What are your most-shared pieces of content?