With the constant evolvements and improvements in the realm of e-commerce, it has become a challenge for the online owners to keep themselves updated with the demands of their customers. Customers, nowadays, have become sophisticated and therefore, interested in innovative and customised products. At the same time, they have become unpredictable in their demands, and this poses challenge for businesses to maintain a common thread of consistency throughout their creations.
Having a robust, creative, and user-centric online store has become a neccessity for the survival of any business. For this, online owners are frequently migrating their store to Magento as it serves as a tool for customer retention and a gaurdian of sale and market share.
Magento is one of the classy platforms to build your e-commerce website on, however, you may go off the mark while you are migrating your already existing store to Magento. So, if you are planning to migrate your existing store to Magento, follow these three simple rules and create a terrific online experience for your users.
1. Take Migration Seriously
When you make a “big switch” to the Magento, you are not just moving your store, you are moving your customers, products, history and service offerings to a platform which is scalable to grow with you. And for this, there are few things to consider. There are many instances where transferring the existing store to Magento usually lacks the enough budget for a seamless data transferring, and second thing, ensuring consistency and continuity with the existing customer is the biggest challenge and if not handle properly it may lead to negative results.
So, beside moving the products, consider this as well:
Make sure you migrate the product categories as well as hierarchies
Shift your product images to Magento
Make sure that your new URL redirect to your new website accurately
2. Is Magento All You Need?
In order to create a successful Magento store, it's essential to be clear and specific about your requirements. Store owners should establish clear objectives regarding what they want to achieve and what benefits they want to offer to their customers before migrating their store.
For example, Magento Checkout is a great tool but, and can eventually reduce the time taken by the customer to perform the Checkout process, but it doesn't mean that your store too need this system; some websites need a more heavy and customised Checkout options to aid customers to gain knowledge of what they are doing and how.
To have a better online channel control, it's good to be flexible enough to meet the changing needs of your business as well as of your customers. You should have complete understanding of your business vision and the way you can implement those visions into your Magento store.
3. Carefully Select Your Hosting Platform
No doubt, Magento accelerates your entry into the e-commerce industry, and being one of the most powerful e-commerce platforms, it requires an equally robust hosting platform to go with it. To make the process even smoother, you can give this task to Magento service development companies, who can work efficiently to give you a suitable hosting platform. This also in turn will reduce the loading time of your website, which is one the significant aspects of any website's user experience. Page loading time is yet another factor which is considered when it comes to search engine rankings. So, in short, an ideal hosting platform of accessing a website's perform and therefore should be dealt with utmost care.
Sarah Parker is a blogger cum Magento developer. She loves writing information-rich blogs on PSD to Magento theme conversion services and social media. Currently, she is employed with Designs2HTML Ltd, a leading markup conversion services company that has delivered top-grade markup conversion services since 5 years.