Instagram has become one of the most popular social media websites of our time. It's a great, refreshing application, with an addictive quality. You scroll through pictures that have been posted by the people you follow and have the ability to like or comment on them. Most people see this platform as very basic, it is centered around pictures only -not status updates, links to articles, etc. It is a simple, single feed that displays pictures and videos, and comments. Even though Twitter also has a simple design, there is something very minimalist about Instagram, making it stand out. However, Instagram may not be as basic as most people see it. It can be used in a variety of ways that can be very useful, and improve the user experience. Though most of us would agree, we love it's simplicity.
1. Research hot spots - Instagram has a great map feature. You can associate your picture/video with a location. This allows others to search for that location and see all of the posts that have been added from that spot. This is a great way to check out a restaurant, bar, even a vacation spot before you go. It gives an authentic first hand account of what that location is really like. Visual reviews!
2. Keep up with celebs - Many celebrities use Instagram. It's a look at their lives like never before. Following people like Rihanna, who posts very intimate photos, can really open your eyes to her life. It's a great way to keep up with celeb news and follow your inspiration.
3. Promote your business - Instagram is a great way to promote your business. If people follow you, you can use this platform to post pictures of new products, deals, sales, contests, etc. It's an exciting way to get people involved. And people don't mind following businesses on Instagram as long as you make it worth their while. Keep your posts exciting and fresh.
Of course there are tons of ways to use every social media platform, but Instagram keeps making positive improvements. With the new addition of video, it's now competing with Vine.
How do you use Instagram? Comment below!