Your network is important if you plan to be successful. Goals can’t be achieved without the help of other people. Therefore, you must surround yourself with positive people. Find people who share your goals and who are genuinely interested in helping you. There was a time when all a person had to do was to pass out a business card to get business. That is no longer the case. Building your network is about building relationships. There are 3 KEEs that you should be aware of when building your network.
1. Attend as many industry specific networking events as possible. Seek out only the people who fit your idea client profile. Everyone is not your client. So, don’t try to qualify everyone. Get to know people before you try to sell to them.
2. Make sure that people know you personally and professionally because people do business with people they know, like, and respect.
3. Having knowledge is good, but it takes more than knowledge to be successful. Getting that idea client is not always about what you know. Sometimes, it’s about who you know.
This article was adapted from the motivational book Live the Impossible Dream, The 9 KEEs to Making Your Entrepreneurial Dreams Come True by Karen E Ervin. Karen is the founder of Entrepreneur Enterprises, which is a company that offers online and onsite workshops for people who want to start or grow their business.