Skip to main content
  1. News
  2. Business & Finance
  3. Marketing & PR

3 creative ways to handle a 404 error

If you have a website, chances are some visitors will encounter a 404 error at some point. A 404 error is what shows up when a page can't be found, either due to network problems, bad links, typos or some other problem.

More Photos

 
How you present this error can say a lot about your brand and your marketing efforts.
 
Most businesses use a standard (i.e. boring) message stating the error. Very few even change the generic wording of the page to reflect their business name, add a tagline, or otherwise brand themselves.
 
Here are a few samples of creative 404 error pages that would make any brand proud. Use them to get inspired and rethink how your business approaches this common problem. Can you improve your 404 page to better represent your brand?
 

For more ideas on branding and marketing your business, contact Debi at Brand New Concept Marketing.

To receive a notice in your inbox when new articles about marketing are posted, click the subscribe button below the article's title.

Comments

Advertisement

News

  • Gaza conflict
    Israel official: Ceasefire and expanding Gaza conflict are both being discussed
    Video
    Video
  • Air Algerie crash
    Conflicting reports about the Air Algerie disappearance begin to emerge
    Top News
  • Arizona execution
    A Senator familiar with torture denounces Joseph Wood's botched execution as such
    US News
  • Ray Rice suspended
    Ravens' running back Ray Rice is suspended for two games for a domestic violence arrest
    Sports
  • Amazon tribe falls ill
    An Amazonian tribe catches influenza after making first contact with the developed world
    Headlines
  • CIA prison in Poland
    Poland is declared guilty of human rights violations for hosting a secret CIA prison
    Video
    Video