Busy real estate agents and those trying to build their client list may see blogging as an overwhelming task, but here are 3 content ideas that make writing easy and can be made specific to generate a traffic stream to an agent's website.
Each of these main ideas is a category that can be broken down into narrow topics that will allow at least a 200 word to 400 word blog post each week.
Here is how to generate blog topics from this general category:
Home Care and Maintenance – provide tips for all homeowners whether based on personal experience or tips gleamed from others. Give credit, if necessary, and that will build readership.
Buying a Home Worry Free – no one likes to worry about the real estate transaction. List the ways a homebuyer can enter a transaction that reduces stress and worry during the escrow phase. This may include tips on having personal finances in order. The title can also be reversed to read “Selling a Home Worry Free.”
What Home Buyers in [city or specific neighborhood] Want – Include a specific city and neighborhood on occasion to generate location specific traffic. Describe or list the trends taking place either locally or nationally. Certain age groups may have certain requests and demands like wiring for Wi Fi, fitness, or an empty room that has multiple potential uses.
Home buyers and sellers need tips on personal financial needs. This can include tips from loan officers, opinions on mortgage solutions, and how to save money or what to look for in home appreciation.
A real estate agent’s blog may give reasons why a potential homebuyer should or should not rent in a particular city or economic condition.
It may include information on how to buy a home in the next 2 years or 5 years and people who read it may continue following the real estate agent giving advice.
Real estate agents should know the local community like the youth sports teams, the good and bad of local schools, playgrounds, or teen hangouts. Give others a chance to write a post about a local nonprofit that improves the quality of life or allow a local business owner to write opinions on the city.
Clients who ask me to write their content or coach them on writing also need an editorial calendar. Posts can be topical but they can also be seasonal for holidays and times of the year.
Posts may also reflect news of the day about the Federal Reserve or upcoming pieces of legislation that impact homeowners.
A simple structure is also helpful. Have an Overview, 3 Points, and a Concluding Statement in each post.
Real estate agents who blog once a week or more will boost credibility with potential buyers and can include guest posts to help build an audience.