The new feature allows gamers to earn in-game rewards like sneakers, accessories, dunks and virtual currency in MyTEAM, MyPLAYER and other modes in both current (Xbox 360 and PlayStation 3) and next generation (XBox One and PlayStation 4)versions or the game.
While the video isn’t exactly clear how to unlock the codes, it appears that they are earned by tweeting, inviting friends and sharing information about “NBA 2K14” via the NBA 2K locker code app on Facebook, on social media networks. According to the app, gamers can use the platform once a day in order to gain extra VC for items in the game.
"NBA 2K14" is now available on the Xbox 360 and PlayStation 3. The game will be released on the PlayStation 4 on Nov. 11 and on the Xbox One on Nov. 22.