The Nintendo 2DS is the newest member of 3DS family of handhelds, as Nintendo announced last week. The 2DS will hit store shelves for $129 on Oct 12, the same day that the hugely anticipated Pokemon X and Y go on sale.
The 3DS has been selling very well, but for the most part has been missing the market of children age seven and under. Since its launch in March 2011, Nintendo has gone to great lengths to warn prospective buyers about the potential dangers of children viewing stereoscopic 3D images. With the 2DS Nintendo hopes to reach that demographic by removing the 3DS's trademark 3D effect and lowering the price barrier.
While the 2DS is aimed mostly at children and will surely resonate with that crowd, the new handheld has the potential to be a game-changer with more casual adult gamers who have yet to invest in a 3DS. With key franchises such as The Legend of Zelda, Mario Party and especially Pokemon getting new releases this fall, it stands to reason that players who are only interested in playing a few games here or there would be more willing to pay the new $129 asking price, as opposed to $169 for the standard 3DS or $199 for the 3DS XL.
With the range of products available in the line of 3DS handhelds, there will be a suitable option for almost any type of player. With the help of the 2DS, Nintendo has put itself in position to have a massive holiday season in the portable market.