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25 Important Content, Digital Media and Marketing Trends from 2013

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Before we ring in the new year, we, at Shareaholic, wanted to reflect on key trends in content marketing in 2013.

Collaborating with entrepreneurs, professionals and influentials in digital marketing, publishing and social media, we were able to identify 25 of the best and the worst trends in content marketing this year.

  1. The Great Hoax (and other outrageously incorrect information)
  2. The Irresistible Hook
  3. Branded Crowdsourced Content
  4. Increased Content Volume
  5. B2B Content Marketers Use On Average 13 Tactics
  6. Documented Strategy
  7. The Unpopular but Necessary Resurgence of Email Marketing
  8. Google Calls The Shots (and bullies marketers)
  9. Advanced Content
  10. Granular Content
  11. Content Marketing = SEO
  12. Big-Time Commitment and Professionalism
  13. For Authority, Awareness and Thought Leadership
  14. Diversified Distribution Channels
  15. Education vs Sales
  16. Content for Biz Dev and Relationships
  17. Daring Stories in Multiple Media
  18. Visual Content
  19. From PDFs to Blog Posts
  20. A Non-Ironic Thumbs Up to Competitors
  21. Interactive Content and Immersive Experiences
  22. Real-Time Content
  23. The Long Year For Short Form Content
  24. Collaborations
  25. An Argument Against Traffic and Pageviews

For the full post, read it here.



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