Co-branded with the upcoming feature film, Need for Speed, the 2015 Ford Mustang debuts with a commercial this week end slated to air on television and in movie theaters. Scott Waugh, director of Need for Speed, also directed the commercial which will run during Sunday’s Daytona 500.
The ad features scenes from the movie, where Marshall tries to get his life back on track in the new Mustang with a voice over that sets up the premise of the movie. “Do you really think that if you’ve been set up, accused and convicted, a new car can put it all behind you?” is asked. “Depends on the car!”
“The best movie cars combine tons of power, rear-wheel drive, great handling and the ability to be easily flung around corners,” Waugh said in a statement released today. “As we’ve seen hundreds of times over the years – from ‘Bullitt’ to ‘Gone in Sixty Seconds’ – Mustang fits the bill perfectly, and it’s really a car that represents American culture at its best, which is why we chose it for Toby’s ride in .”
“This is the first time anyone will get to see the new Mustang in a film, and Need for Speed embodies the spirit of what Mustang is all about,” says Steve Ling, Ford car marketing manager, in today’s press release. “We hope the movie gets the audience really excited about what automobiles are all about, to understand the passion that goes into creating Mustang.”
The ad also marks the official launch of the #InaMustang social media campaign. Fans everywhere are invited to share stories of where they could, would and want to go “in a Mustang.” Stories, videos and photos can be submitted at Ford.com/inamustang. Ford will bring these stories to life through partnerships with influential content creators across social media and film networks. DreamWorks Studios’ Need for Speed will open in theaters throughout North America on March 14.