Toyota recently pulled the wraps off its 2014 Toyota Tundra at the 2013 Chicago Autoshow to much dissapointment from auto journalists and Toyota faithfuls the world over. In conjunction with its investment with Calty Design studios in California, Toyota unveiled its overall updated design language for the Tundra, powerful and chiseled.
The hood was raised 1.6 inches, the new bed design carries the Toyota’s strong sculpted hood all the way to an integrated rear spoiler in the back and an all new 3 piece front bumper allows for driving up different grades as well as reducing the costs for replacement parts. Inside, the interior has been upgraded to a near Lexus like feel, in addition the drivers section of the cab has been made more driver centric. 5 trim levels will be offered starting with the SR, SR5, Limited, Off-Road and Platinum each with it’s own different interior.
Toyota will continue to offer three powertrains.
- The 4-liter V-6 produces 270 horsepower and 278 lb-ft of torque;
- the 4.6-liter V-8 creates 310 horsepower and 327 lb-ft;
- and the 5.7-liter V-8 cranks out 381 horsepower and 401 lb-ft.
The V-6 is mated to a five-speed automatic transmission, while the V-8s are connected to a six-speed automatic.
Overall, initial reaction has been one of disappointment from Toyota faithful’s. It's a real disappointment that Toyota didn't change the transmission, engine, or frame at all, as many would agree that this is where Toyota needed the most work.The exterior was ok in my opinion, just a little dated. And 5 speed transmissions are outdated and a relic from the old truck days.
If Toyota wants to be competitive, a new engine offering like the diesel engine like they offer in the Land Cruiser in Europe (4.5L V8 twin turbo with 268 hp and 479 lb ft) would've been nice.
Toyota needs to try harder next time around ( if there ever is one) and needs to seriously reconsider its strategy if it ever wants to compete against the Big 3.