Truth because the point in time has come where honesty and accountability are at the forefront of how we partake in content creation, content ownership, and how we deal with the different aspects of our Social Media and SEO campaigns. Long gone are the days when hiding behind fake or pseudo-names, buying or creating link schemes, purchasing social "likes" or writing fake reviews proved a prosperous result to a marketer's or website owner's bottom line.
By the looks of this years events, everyone will eventually be forced to say good bye to "comment linking tactics", side-wide spammy link building, and even "exact match anchor text." Now the most of what we do as social marketers and SEOs revolve around creating a satisfying user experience and expecting that experience to be gauged as social engagement and hopefully gauged as a positive factor towards our Online campaigns. Rigging the system isn't as easy as it used to be - good on you Google, and the rest of you search engines.
Then there's quality. Quality doesn't stand alone, because quality provides results in the form of user engagement which directly impacts your rankings - in the search engines and on a number of social media websites. Flip your hat to the days of copying and pasting content from other websites, forgetting about your mobile users, or neglecting the page load speed time of your website.
2013 proved to be the year the search engines (most especially Google) took on the black-hat SEOs and changed their ranking metrics to such a degree that almost everything we thought we knew about promoting a website or our services from a social or SEO perspective had to be revised and/or all together simply thrown out the window.
If my calculations are correct, 2014 will be the year where everyone will have to be accountable for their content, whether it be on-site of off-site, in comments, or even through social media posts likes and comments. That way customers - potential and current - can always trust and rest assured that there will be a door they can knock on if something goes wrong with their purchases.
In 2014 we will say good-bye to spammers of all kinds and say hello to the real person behind the logo.
This article definitely hasn't covered all we can take home from our experiences in the SEO and Social Media world for 2013 but there's enough food for thought here to feed you for the next few months. Have a great year!