Super Bowl XLVIII (that’s 48) will be remembered for being the sporting event of the year, as always.
Okay, some make the case it should be called the Bud Bowl, pitting Denver Broncos against the Seattle Seahawks, both teams whose home states have legalized pot. But I digress...
For car fans, the best part of the Super Bowl is the TV timeouts. That’s when the year’s best car commercials go head to head, hoping to win our hearts when it comes time to choose a vehicle.
Remember, a 30-second spot this year will cost up to 4 million. Hey, it takes money to make money.
Make sure to check out Youtube.com for plenty more car ads, many of them banned or too risqué for even the Super Bowl.
Here are a few memorable 2014 car advertisements for the Big Game:
The Yellow Lab Family pulls up to a crosswalk. Daddy Dog, driver, notices one of those connect-the-dot-poodles. You know, a Standard Poodle like Rhapsody in White from “Best in Show.” Being the dog he is, he starts fantasizing about some hot poodle-noodle action. That is, until the wife growls at him. Dog Tested. Dog Approved, indeed.
It’s good to be bad… or British. This one sports high production values and three actors with style who are obsessed with (Hollywood bad guy) power: Ben Kingsley, Tom Hiddleston, and Mark Strong. Even the brand’s pronunciation is spot on: Jag-u-ar.
Terry Crews, all chest and arms, picks up the stranded Muppets Band on the side of a road. A sing-along ensues with Crews loosening up a bit, as they all dig the new Highlander.
Laurence Fishburn returns as Morpheus, the car valet. Yes, the Matrix character offers up the same old red or blue pill, but this time in the form of key fobs. Clever and funny, with Morph singing some opera (instead of a slow-motion bass riff) while some Matrix chaos happens around the new K900 model. “Experience real luxury” instead of the fakes is what this ad is going after.
Where were you when your car flipped 100,000 miles? This ad tells the story that German engineers get wings when a VW passes the mark.“Angel” wings start popping through lab tech coats causing all sorts of problems at the VW factory. A “winger” gets a little too fresh with a lady in the elevator and is slapped. And the urinal scene, is this a reference that (wing) size matters?
A second VW worth mentioning, this one makes fun of the Germans over-engineering. They seem to have mastered a formula to make the best commercial. Cut to a scene of a smorgasbord of everything that works in car commercials: groin hits, a cute little monkey, sexy-but-clumsy Carmen Electra, puppies, etc. All set to “Everybody Have Fun Tonight” by Wang Chung.
“Romance” is in the air. A stud Bull is being transported by a Silverado Heavy Duty truck. Their destination: paradise, or a herd of lady cows. “You Sexy Thing” by Hot Chocolate plays in the background making for a hilarious, uh, romp. Finally the Bull is released into the 'pen, licking his chops as a heifer returns the slobber!
A man pulls up alongside a female, both in Hyundai Elantra models. He tries to get her attention but she is having none of it, putting obstacles in his way. “Evil Woman” by ELO (Electric Light Orchestra) plays on the car stereo, too.
Newbie teen male driver – spots a cute young girl – is saved from a rear end collision by an emergency braking system, a new safety feature on the 2015 Hyundai Genesis.
2 dudes in a lowrider Thunderbird can’t find a parking spot. When they finally see a space, they have to lower their ride and creep, almost limbo under a 2x4. They realize too late that “Big Chicken” 4x4 is about to annihilate said row of cars they just parked in.
Dale Earnhardt racing
Crazy desert guys in Mad Max fashion chase Dale, trying to get his Bud race car. But just because “Budweiser” is plastered on the sheet metal, it doesn't mean he has it inside.
Enjoy the game!