Corporations no longer wait for the big game to unveil their overpriced and highly anticipated Super Bowl commercials. Earlier this week, Doritos, a longtime Super Bowl advertiser, revealed information about its five Super Bowl finalists for 2014. "Business Insider" and "Ad Week" have already predicted a clear winner, but “GMA” disagreed and shined its spotlight on a completely different ad on Jan. 9. So, which Super Bowl commercial has the best shot at winning the $1 million prize in 2014? A lot is definitely at stake. Emma Bazilian, an "Ad Week" reporter, said on “Good Morning America” on Thursday:
This contest really gives you more than 30 seconds of fame during the Super Bowl. It could really help launch an entire advertising or filmmaking career.
For the first time ever, Doritos opened the competition to international submissions. For the 2014 Super Bowl contest, over 4,500 entries were received from more than 30 countries. Voting for the Crash the Super Bowl contest runs through Jan. 29. Two of the five ads will air during the big game – one picked by Doritos and the other by the voting public. The spot with the most votes wins the cool million, while the runner-up takes home $50,000. The other three get $25,000 each. Only the consumer selected winner will receive the $1 million prize and it’s guaranteed. In years past, the ads only won if they topped the AdMeter test. In addition, the top two creators will have the opportunity to work on the new “Avengers” movie in some capacity. It’s the chance of a lifetime and this year’s Super Bowl finalists are once again strong.
Doritos has run its Crash the Super Bowl commercial contest since 2007. Below are the winners from the last seven years.
- 2013: “Goat 4 Sale” and “Fashionista Daddy”
- 2012: “Man’s Best Friend” and “Sling Baby”
- 2011: “Pug Attack”
- 2010: “Underdog”
- 2009: “Free Doritos”
- 2008: “Message From Your Heart”
- 2007: “Live the Flavor”
The first finalist in 2014 is “Time Machine” from Ryan Thomas Anderson of Scottsdale. The 28-year-old photographer and filmmaker spent just $300 total to shoot his 30-second Super Bowl commercial about a time machine that runs on Doritos. To watch “Time Machine, click here.
The second finalist is “Office Thief” from creator Chris Capel of Valencia, Calif. The 33-year-old filmmaker spent $2,000 to shoot his 30-second ad that features a Doritos loving security guard. Click here to watch “Office Thief.”
The third finalist in Doritos’ 2014 Crash the Super Bowl contest is “Cowboy Kid.” Amber and David Gill created the ingeniously funny ad for under $5,000. The couple hails from Ladera Ranch, Calif. and said that they used their own young sons as inspiration. To see “Cowboy Kid,” be sure to watch the above video.
The fourth finalist is “Breakroom Ostrich.” It's the brainchild of Eric Haviv, a 30-year-old production company owner from Atlanta, Ga. The budget was $1,700 and the star of the Super Bowl commercial is an ostrich that gets falsely accused of making a mess in the company lunchroom. Click here to watch “Breakroom Ostrich.”
The fifth finalist is also the frontrunner to win the 2014 Doritos Super Bowl commercial contest. It's also the first international submission to make it into the finals. The ad is titled “Finger Cleaner.” Thomas Noakes, a 27-year-old ad director from Sydney, Australia, created it for under $7,000. Click on this YouTube link to watch “Finger Cleaner.”
To watch and vote on all five of the finalists in the 2014 Doritos Crash the Super Bowl contest, head to the official contest website.
To re-watch all of the 2013 Super Bowl commercials, go to Mashable.com.
The 2014 Super Bowl (XLVIII) airs on FOX on Sunday, Feb. 2. Below are some quick facts about this year’s biggest game of the year.
- Place: Metlife Stadium at the Meadowlands Sports Complex in N.J.
- Kick-off time: 6:25 p.m. EST
- A year of firsts: First Super Bowl to be played outdoors in a cold weather environment. The first in 38 years to be played outdoors on FieldTurf, and the first in which two US states (New York and New Jersey) will work together with hosting duties.
- Weather contingency plan: In the event of heavy snow, the 2014 Super Bowl will be rescheduled for the Saturday before, or for the Monday or Tuesday after.
- Halftime Show: Bruno Mars is this year’s halftime performer.
- Advertising: According to FOX, the cost of a 30-second Super Bowl commercial is $4 million.
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